Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.

For best friends Mestoph and Leviticus the end of the world can’t come fast enough. Mestoph is a demon and troublemaker for Hell Industries, while Leviticus is an angel and cubicle jockey for Heaven, Inc. They might be unlikely friends, but they have something in common – they both hate their jobs. Unfortunately for them The End is nowhere in sight. The two take matters into their own hands when they come up with a scheme to get themselves kicked out of the Afterlife without spending an eternity in Purgatory. Their misadventure will take them from the tiny town of Truth or Consequences, NM to the highlands of Iceland as they cross paths and pantheons with Neo-Vikings, Greek and Norse Gods, and a Scottish terrier named Sir Reginald Pollywog Newcastle III.

Award-winning social entrepreneur Madeleine Shaw shares insights from her 25-year journey and offers tools and encouragement for others considering starting their own impact-based projects or ventures for the greater good. The Greater Good is a 21st century call to action for everyday people-particularly women and others who have traditionally been excluded from the mainstream business community-to tap their unique perspectives to found and lead successful social impact ventures. Groundbreaking menstrual health innovator Madeleine Shaw (co-founder of Aisle-previously known as Lunapads) presents an inspiring look at the inner journey behind creating businesses and initiatives that make a difference. In addition to sharing frank insights from her own career, she highlights the journeys of a host of other successful social entrepreneurs, and in so doing surfaces an emerging movement-a movement that may be the driver of a more just and sustainable future. Dispelling the myth that you need a business degree or a blockbuster tech idea to change the world, Shaw guides readers in mining their own experience, values, and passion to forge a unique and personal vision for the greater good.

The chronic underinvestment in higher education has serious ramifications for both individuals and society. Winner, Best Book in Education, 2009 PROSE Awards, Professional and Scholarly Publishing Division, Association of American Publishers Winner, Best Book in Education, PROSE Awards, Professional and Scholarly Publishing Division, Association of American Publishers A college education has long been acknowledged as essential for both personal success and economic growth. But the measurable value of its nonmonetary benefits has until now been poorly understood. In Higher Learning, Greater Good, leading education economist Walter W. McMahon carefully describes these benefits and suggests that higher education accrues significant social and private benefits. McMahon's research uncovers a major skill deficit and college premium in the United States and other OECD countries due to technical change and globalization, which, according to a new preface to the 2017 edition, continues unabated. A college degree brings better job opportunities, higher earnings, and even improved health and longevity. Higher education also promotes democracy and sustainable growth and contributes to reduced crime and lower state welfare and prison costs. These social benefits are substantial in relation to the costs of a college education. Offering a human capital perspective on these and other higher education policy issues, McMahon suggests that poor understanding of the value of nonmarket benefits leads to private underinvestment. He offers policy options that can enable state and federal governments to increase investment in higher education.

SET TO BE ADAPTED FOR THE SCREEN. Like Michael Connelly’s Bosch, John Bailey will risk everything to get to the truth – and expose a deadly enemy. There’s nothing more dangerous than a man who can fall no further … ‘Ayliffe delivers a taut, nail-biting page-turner, stamping his mark on the modern day Australian thriller.’ Better Reading He had never killed anyone who hadn’t deserved it. The means always justified the end. He didn’t need forgiveness. He needed justification. The greater good. Battered war correspondent John Bailey is a man living on the edge. He’s haunted by nightmares of being kidnapped and tortured in Iraq and he’s drinking too much to drown the memories. As he battles to get his life back together, a story breaks that will force him back into the spotlight – and into the crosshairs of a deadly international player. When a beautiful prostitute is found murdered in her luxury apartment, Bailey is ordered to cover the story by The Journal’s editor and his old friend, Gerald Summers, because he can’t trust anyone else. One of the victim’s clients, a key advisor to the Defence Minister, is chief suspect in her murder and he’s on the run. When he contacts Bailey, claiming to have information that will bring down the government, the stakes become deadly. To complicate matters, the investigating police detective is the woman Bailey walked out on a decade ago. When a ruthless CIA fixer turns up, followed by a murderous Chinese agent hot on his trail, Bailey realises he has stumbled onto the story of a lifetime – one that he may not live to tell. The brilliant first book in Tim Ayliffe's bestselling John Bailey series. Bailey's adventures in The Greater Good, State of Fear and The Enemy Within will be adapted for the screen by CJZ Productions, Australia's largest independently owned production company. Praise for The Greater Good ‘A brilliantly written character starring in cracking crime thriller’ Herald Sun ‘A fun and exhilarating political crime thriller that is guaranteed to electrify and entertain in good measure.’? The Unseen Library ‘Readers will not fail to enjoy the ride from start to finish.’ Good Reading ‘A crime thriller with the lot: murder, deceit, corruption and a hint of romance … Ayliffe takes you deep inside the worlds of politics and the media, with a heavy dose of international intrigue thrown in.’ Michael Rowland Ayliffe delivers a taut, nail-biting page-turner, stamping his mark on the modern day Australian thriller.’ Better Reading ‘If Rake were a journalist, with a talent that equals his capacity to survive being beaten up, Bailey would be him.’ Julia Baird ‘An absolute cracker of a thriller.’ Chris Uhlmann Praise for State of Fear ‘Another brilliantly crafted thriller from Ayliffe that fits perfectly in today’s worrying world … Verdict: Get this guy on TV’ Herald Sun Praise for Enemy Within ‘A breathlessly written book, ripped from today’s headlines, this is a cracking read that blurs the line between fact and fiction. More please.’ Michael Robotham 'A cracking yarn told at breakneck speed. I couldn't put it down.' Chris Hammer ‘Sharp, gritty, sophisticated. Ayliffe’s criminal world is terrifyingly real.’ Candice Fox

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society. Drawing on current and historical examples from economies around the world, this landmark work illuminates marketing's critical role in the development, growth, and governance of societies. It reveals how good marketing practices improve the political process and--in turn--the practice of democracy itself.

NEW YORK TIMES BESTSELLER • Thrawn and his allies race to save the Chiss Ascendancy from an unseen enemy in the second book in the epic Star Wars: Thrawn Ascendancy trilogy from bestselling author Timothy Zahn. Thrawn’s latest triumph still rests newly on his shoulders. He has led the Chiss to victory and brought glory to the House of Mitth, but the true threat to the Ascendancy has not yet been extinguished. Their foes do not send threats or ultimatums, do not mass ships on the edge of the Chaos. Their weapons come cloaked in smiles and generosity: Gifts offered freely. Services granted unconditionally. Across the Ascendancy, seemingly inconsequential events could herald the doom of the Chiss. As Thrawn and the Expansionary Defense Fleet rally to uncover the plot, they discover a chilling truth: Rather than invade Chiss capitals or pillage resources, their enemy strikes at the very foundation of the Ascendancy, seeking to widen the rifts between the Nine Ruling Families and the Forty Great Houses below. As rivalry and suspicion sow discord among allies, each warrior must decide what matters most to them: the security of their family or the survival of the Ascendancy itself.

Going Global for the Greater Good offers a unique look at the way nonprofits—of any size—can increase their impact and better achieve their missions by engaging in the international community. Nonprofits that see themselves as part of a global community can provide a broader reach for programs, enhance the diversity of their organizations, raise their organizations’ profiles, and benefit from the ideas and experience of the global nonprofit community. But few organizations know how to take their place at the international table, and many smaller organizations don’t know whether it is realistic for them to try. This practical, user-friendly guide helps locally based organizations find connections in the ever-expanding global arena of ideas.

Ninth novel in the popular Commissar Cain series. When the world of Quadravidia comes under attack by the insidious tau, only one man can defeat the aliens and save the planet in the Emperor’s name: the legendary Hero of the Imperium, Commissar Ciaphas Cain. When the aliens call for a ceasefire, Cain expects the worst, and his fears are answered in the form of the dread menace of the tyranids. As a hive fleet approaches Quadravidia, Cain must try to forge an alliance between the Imperium and the tau – but can he truly trust the inscrutable xenos?