Fad-Free Strategy provides a ground-breaking approach to making better business strategy decisions: more efficient, open to out-of-the-box opportunities and evidence-based. Most strategy books focus on Grand Strategy, the process that leads to high-level recommendations or, more accurately, hypotheses about where and how to compete. While this book briefly covers critical Grand Strategy practices, it deep dives into Operational Strategy, the process of validation, adaptation and possible rejection of those hypotheses. Operational Strategy is based on an in-depth understanding of customer preferences and anticipating the choices they make. Those choices rather than managers’ ambitions determine whether a strategy will generate the aspired financial results. The book explains, by means of detailed real-world cases across industries, how to generate validated solutions to any strategic problem such as: how to enter successfully into new markets, either as an innovator or as a latecomer? How to defend one’s position against aggressive new entrants? Or how to sustain margins when price is the only thing customers seem to care about? This remarkable book contains expert advice from accomplished strategic advisors and thought leaders Daniel Deneffe and Herman Vantrappen. Fad Free Strategy will be a useful tool for smart business executives at mainstream companies who are disappointed with strategy fads and simplistic solutions based on cherry-picked, anecdotal evidence from today’s hero companies. It will also appeal to economics faculty members teaching graduate courses in business strategy who are looking for an economics-based strategy textbook that is both rigorous and comprehensive. The book’s core ideas have been taught successfully in continuing and executive education programs at Harvard University and Hult International Business School.

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Contains alphabetically arranged entries that describe various weight loss means and methods, including specific diets, support groups or services, and people who have influenced the way Americans eat, and includes an introductory essay that traces the history of weight-loss plans.

College students crammed into phone booths. Couples dancing until they drop. Daredevils swallowing one live goldfish after another. Streakers dashing naked down the street. Planking and flash mobs and robotic pets. These are just some of the crazy fads that have caught hold in the United States over the last century. Where do these ideas come from and why do they catch people's imagination? Fads reflect the mood and spirit of a particular time, and they offer insight into a nation's culture. The 1950s, for example, was a time of economic prosperity and technological development. Americans expressed their delight in new inventions in many creative ways. One popular craze on college campuses was to stuff as many people as possible into a phone booth. On one campus, twenty-five people managed to squeeze into a single booth! In earlier decades, marked by the Depression and World War II, dance marathon frenzy caught on. Promoters lured couples with promises of fame and monetary prizes for those who could dance for hundreds, sometimes thousands, of hours. And great ideas never die. Almost one hundred years later, dance marathons came back. One creative variation, the flash mob dance, attracts spontaneous performances that range from flash mob wedding dances to “Gangnam Style" K-Pop flash mobs in cities all over the world. Fad Mania! explores a century of American crazes, offering an entertaining and informative look at the major historical events of each decade and the fads that defined them. As you learn more about smiley buttons and Webkinz, you may just be able to predict this decade's next craze!

Like fashions and fads, food-even bad food-has a history, and Lovegren's Fashionable Food is quite literally a cookbook of the American past. Well researched and delightfully illustrated, this collection of faddish recipes from the 1920s to the 1990s is a decade-by-decade tour of a hungry American century.

Fads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and merchandising miracles during America's short history in their latest collection of fads, Fashion & Merchandising Fads. Each fad is examined thoroughly and concisely by the authors. They look at the historical setting, how the trend became popular, and the people most fascinated and involved with the trend. References follow each entry to make further reading on each fad a relatively easy task for those intrigued by fads. As fads enter and encompass society for a period of time, this collection of fads, arranged alphabetically, is sure to captivate readers from beginning to end, or, in a world of fads, from the A-2 Flight Jacket to the Zipper.

"How popular psychology fails to solve problems facing society and draws attention and resources away from more effective structural fixes"--

In 1956 Harry Belafonte’s Calypso became the first LP to sell more than a million copies. For a few fleeting months, calypso music was the top-selling genre in the US—it even threatened to supplant rock and roll. Stolen Time provides a vivid cultural history of this moment and outlines a new framework—black fad performance—for understanding race, performance, and mass culture in the twentieth century United States. Vogel situates the calypso craze within a cycle of cultural appropriation, including the ragtime craze of 1890s and the Negro vogue of the 1920s, that encapsulates the culture of the Jim Crow era. He follows the fad as it moves defiantly away from any attempt at authenticity and shamelessly embraces calypso kitsch. Although white calypso performers were indeed complicit in a kind of imperialist theft of Trinidadian music and dance, Vogel argues, black calypso craze performers enacted a different, and subtly subversive, kind of theft. They appropriated not Caribbean culture itself, but the US version of it—and in so doing, they mocked American notions of racial authenticity. From musical recordings, nightclub acts, and television broadcasts to Broadway musicals, film, and modern dance, he shows how performers seized the ephemeral opportunities of the fad to comment on black cultural history and even question the meaning of race itself.

What approaches to early intervention, education, therapy, and remediation really help those with mental retardation and developmental disabilities improve their functioning and adaptation? This book brings together leading behavioral scientists and practitioners to focus light on the major controversies surrounding such questions.