Ego

Ego
Author :
Publisher : John Wiley & Sons
Total Pages : 194
Release :
ISBN-10 : 9780745686905
ISBN-13 : 0745686907
Rating : 4/5 (05 Downloads)

Synopsis Ego by : Frank Schirrmacher

Twenty-five years after the end of the Cold War, a new Cold War is being waged in our societies. During the Cold War a theoretical model of man was developed by economists and the military, an egotistical being interested only in his own benefit and in duping his opponents to achieve his ends: a modern homo oeconomicus. After his career in the Cold War ended, he was not scrapped but adapted to the needs of the twenty-first century. He became the ringmaster of a new era of information capitalism. He sought to read, control and influence thoughts; to predict, price and eliminate risks. Today stock-market trading is guided by him. He uses computer algorithms and Big Data to build up detailed pictures of our preferences and then suggest and sell goods to us. The model has become a self-fulfilling prophecy. We are no longer the masters of our own fate. The Game of Life runs without us. Schirrmacher traces the progress of this extreme rationalization of social life from the Cold War games of the 1950s Rand Corporation to the stock-market trading techniques that brought about the financial crash of 2008, showing how these developments were interwoven with the rise of game theory, rational choice theory and neoliberal economics. The state and politics increasingly submitted themselves to the logic of computerized game theory and an economistic view of the world, evading real decision-making in the process. In this brave new world individuals, alone in front of their computers, may think they are constructing a reality of their own choosing, but in fact they are being manipulated all along by others who are setting the rules of the game. This international bestseller by one of Germanys most distinguished journalists is a powerful indictment of a way of thinking that has become pervasive and threatens to undermine not only parliaments and constitutions but also the sovereignty of the individual to be the person he or she wants to be.

Managing Information Services

Managing Information Services
Author :
Publisher : Routledge
Total Pages : 493
Release :
ISBN-10 : 9781317101550
ISBN-13 : 1317101553
Rating : 4/5 (50 Downloads)

Synopsis Managing Information Services by : Jo Bryson

This fourth edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on innovation. Operating in a digital era, libraries must innovate to survive and grow. This means librarians having radical ideas which challenge the status quo, shifting strategic directions to change the way services are managed, and developing new skills and knowledge. Challenges include developing new uses for floorspace, where shelving is being replaced by mobile networking, and new practices and procedures for managing new products such as e-books and self-service. Libraries can achieve long term sustainability by information managers having more creative responses and developing innovative thinking. Essential reading for information students, this text also serves as a comprehensive and detailed reference on the key management topics for information service managers.

Managing Information Services

Managing Information Services
Author :
Publisher : Ashgate Publishing, Ltd.
Total Pages : 444
Release :
ISBN-10 : 9781409486664
ISBN-13 : 1409486664
Rating : 4/5 (64 Downloads)

Synopsis Managing Information Services by : Ms Jo Bryson

This third edition of Jo Bryson's highly regarded Managing Information Services has been thoroughly revised with an emphasis on managing for a sustainable future. Libraries and information services face uncertain times and this new edition tackles the challenges of planning and managing change, future-proofing for tomorrow, and leading the transformation to a sustainable future. The text also addresses the integration of information services including librarianship, records management and ICT. Essential reading for information students, this text also serves as a comprehensive and detailed reference on the key management topics for information service managers.

Profiles and Plotlines

Profiles and Plotlines
Author :
Publisher : University of Iowa Press
Total Pages : 227
Release :
ISBN-10 : 9781609388935
ISBN-13 : 1609388933
Rating : 4/5 (35 Downloads)

Synopsis Profiles and Plotlines by : Katherine D. Johnston

Algorithmic data profiling is not merely an important topic in contemporary fiction, it is an increasingly dominant form of storytelling and characterization in our society. In Profiles and Plotlines, Katherine Johnston engages this energetic reformation of contemporary literature to account for a society and economy of frenetic counting. Johnston analyzes prescient work by contemporary authors such as Jennifer Egan, Claudia Rankine, Mohsin Hamid, and William Gibson to probe how the claims of data surveillance serve to make lives seem legible, intelligible, and sometimes even expendable.

High Performance Habits

High Performance Habits
Author :
Publisher : Hay House, Inc
Total Pages : 401
Release :
ISBN-10 : 9781401952853
ISBN-13 : 1401952852
Rating : 4/5 (53 Downloads)

Synopsis High Performance Habits by : Brendon Burchard

THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author :
Publisher : Springer Nature
Total Pages : 337
Release :
ISBN-10 : 9783030243746
ISBN-13 : 3030243745
Rating : 4/5 (46 Downloads)

Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Managing The Professional Service Firm

Managing The Professional Service Firm
Author :
Publisher : Simon and Schuster
Total Pages : 479
Release :
ISBN-10 : 9781471109652
ISBN-13 : 1471109658
Rating : 4/5 (52 Downloads)

Synopsis Managing The Professional Service Firm by : David H. Maister

Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'

77 Things You Absolutely Have to Do Before You Finish College

77 Things You Absolutely Have to Do Before You Finish College
Author :
Publisher : Millbrook Press
Total Pages : 198
Release :
ISBN-10 : 9781541581647
ISBN-13 : 1541581644
Rating : 4/5 (47 Downloads)

Synopsis 77 Things You Absolutely Have to Do Before You Finish College by : Halley Bondy

College is about way more than just frats and finals. It's a time to learn new skills, encounter different cultures, test out potential careers, and take a stab at something new just because it sounds cool. To leave college a better, smarter, and more interesting person than you were when you started, all you need is an open mind, a willing spirit, and (of course) this book! These 77 entries cover everything from negotiating the terms of an apartment rental to attending a school-sponsored lecture event to hosting a movie marathon—and supplemental sidebars provide tips for doing everything cheaply and well. (But remember: The most important thing to do? Graduate!)

The Indian National Bibliography

The Indian National Bibliography
Author :
Publisher :
Total Pages : 440
Release :
ISBN-10 : UFL:31262086732178
ISBN-13 :
Rating : 4/5 (78 Downloads)

Synopsis The Indian National Bibliography by : B. S. Kesavan

Indian National Bibliography

Indian National Bibliography
Author :
Publisher :
Total Pages : 618
Release :
ISBN-10 : UCBK:C098765779
ISBN-13 :
Rating : 4/5 (79 Downloads)

Synopsis Indian National Bibliography by : B. S. Kesavan