Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.

The first book of the blockbuster Fever series from #1 New York Times bestselling author Karen Marie Moning MacKayla Lane’s life is good. She has great friends, a decent job, and a car that breaks down only every other week or so. In other words, she’s your perfectly ordinary twenty-first-century woman. Or so she thinks . . . until something extraordinary happens. “A seductive mix of Celtic mythology and dark, sexy danger.”—Chicago Tribune When her sister is murdered, leaving a single clue to her death–a cryptic message on Mac’s cell phone—Mac journeys to Ireland in search of answers. The quest to find her sister’s killer draws her into a shadowy realm where nothing is as it seems, where good and evil wear the same treacherously seductive mask. She is soon faced with an even greater challenge: staying alive long enough to learn how to handle a power she had no idea she possessed—a gift that allows her to see beyond the world of man, into the dangerous realm of the Fae. . . . As Mac delves deeper into the mystery of her sister’s death, her every move is shadowed by the dark, mysterious Jericho, a man with no past and only mockery for a future. As she begins to close in on the truth, the ruthless Vlane—an alpha Fae who makes sex an addiction for human women–closes in on her. And as the boundary between worlds begins to crumble, Mac’s true mission becomes clear: find the elusive Sinsar Dubh before someone else claims the all-powerful Dark Book—because whoever gets to it first holds nothing less than complete control of the very fabric of both worlds in their hands. . . . Karen Marie Moning’s explosive Fever series continues DARKFEVER • BLOODFEVER • FAEFEVER • DREAMFEVER • SHADOWFEVER • ICED • BURNED • FEVERBORN • FEVERSONG • HIGH VOLTAGE • KINGDOM OF SHADOW AND LIGHT

Climate disruption is often discussed on a global scale, affording many a degree of detachment from what is happening in their own backyards. Yet the consequences of global warming are of an increasingly acute and serious nature. In Virginia Climate Fever, environmental journalist Stephen Nash brings home the threat of climate change to the state of Virginia. Weaving together a compelling mix of data and conversations with both respected scientists and Virginians most immediately at risk from global warming’s effects, the author details how Virginia’s climate has already begun to change. In engaging prose and layman’s terms, Nash argues that alteration in the environment will affect not only the state’s cities but also hundreds of square miles of urban and natural coastal areas, the 60 percent of the state that is forested, the Chesapeake Bay, and the near Atlantic, with accompanying threats such as the potential spread of infectious disease. The narrative offers striking descriptions of the vulnerabilities of the state’s many beautiful natural areas, around which much of its tourism industry is built. While remaining respectful of the controversy around global warming, Nash allows the research to speak for itself. In doing so, he offers a practical approach to and urgent warning about the impending impact of climate change in Virginia.

This groundbreaking and truly interdisciplinary collection of essays examines how digital media technologies require us to rethink established conceptualisations of human memory in terms of its discourses, forms and practices.

NEW! Clinical Debriefs are case-based review questions at the end of each chapter that focus on issues such as managing conflict, care prioritization, patient safety, and decision-making. NEW! Streamlined theory content in each chapter features a quick, easy-to-read bullet format to help reduce repetition and emphasize the clinical focus of the book. NEW! Sample documentation for every skill often includes notes by exception in the SBAR format. NEW! SI units and using generic drug names are used throughout the text to ensure content is appropriate for Canadian nurses as well.

In the second novel in the Breathless trilogy, a woman's undeniable allure takes a dominant man completely by surprise... Jace Crestwell, Ash McIntyre, and Gabe Hamilton have been best friends and successful business partners for years. They’re powerful, they’re imposing, they’re irresistibly sexy, and Jace and Ash share everything—including their women. When they meet Bethany, Jace begins to feel things he’s never experienced before: jealousy, and a powerful obsession that threatens him, overwhelms him—and excites him beyond control. Jace isn’t sharing Bethany—with anyone. He’s determined to be the only man in her life, and it’s jeopardizing a lifelong friendship with Ash. Bethany will be his and his alone. Even if it means turning his back on his best friend.

Heritage and Social Media explores how social media reframes our understanding and experience of heritage. Through the idea of ‘participatory culture’ the book begins to examine how social media can be brought to bear on the encounter with heritage and on the socially produced meanings and values that individuals and communities ascribe to it. To highlight the specific changes produced by social media, the book is structured around three major themes: Social Practice. New ways of understanding and experiencing heritage are emerging as a result of novel social practices of collection, representation, and communication enabled and promoted by social media. Public Formation. In the presence of widely available social technologies, peer-to-peer activities such as information and media sharing are rapidly gaining momentum, as they increasingly promote and legitimate a participatory culture in which individuals aggregate on the basis of common interests and affinities. Sense of Place. As computing becomes more pervasive and digital networks extend our surroundings, social media and technologies support new ways to engage with the people, interpretations and values that pertain to a specific territorial setting. Heritage and Social Media provides readers with a critical framework to understand how the participatory culture fostered by social media changes the way in which we experience and think of heritage. By introducing readers to how social media are theorized and used, particularly outside the institutional domain, the volume reveals through groundbreaking case studies the emerging heritage practices unique to social media. In doing so, the book unveils the new issues that are emerging from these practices and the new space for debate and critical argumentation that is required to illuminate what can be done in this burgeoning sector of heritage work.

Known for its clear, comprehensive coverage of over 200 evidence-based skills, Clinical Nursing Skills & Techniques is today's leading nursing skills reference. It features nearly 1,000 full-color photographs and drawings, a nursing process framework, step-by-step instructions with rationales, and a focus on critical thinking and evidence-based practice. This edition includes new coverage of patient-centered care and safety guidelines, an emphasis on QSEN core competencies, and links to valuable online resources. Written by the trusted author team of Anne Griffin Perry and Patricia A. Potter, and now joined by new author Wendy Ostendorf, this reference helps you perform nursing skills with confidence. Coverage of QSEN core competencies includes delegation and collaboration, guidelines for reporting and recording, and pediatric, geriatric, home care, and teaching considerations. Unique! Using Evidence in Nursing Practice chapter covers the entire process of conducting research, including collecting, evaluating, and applying evidence from published research. Comprehensive coverage includes 212 basic, intermediate, and advanced nursing skills. Clinical Decision Points within skills address key safety issues or possible skill modifications for specific patient needs. Icons indicate video clips related to skills and procedures in the book and related lessons in Nursing Skills Online. Rationales for each skill step explain why steps are performed in a specific way, including their clinical significance and benefit, and incorporate the latest research findings. The five-step nursing process provides a framework for the description of skills within overall client care. Unique! Unexpected outcomes and related interventions alert you to what might go wrong and how to appropriately intervene. Online checklists and video clips may be downloaded to mobile devices. NEW Patient-Centered Care sections address issues unique to people of specific cultural, ethnic, and demographic backgrounds - a QSEN core competency. NEW Safety Guidelines sections cover the global recommendations on the safe execution of skill sets - also a QSEN core competency. UPDATED Adverse Event Reporting (AER) procedural guideline covers the correct response to Serious Event Reporting within the healthcare facility. NEW! Safe Transfer to a Wheel Chair procedural guideline focuses on the safety aspect of this common maneuver. NEW! Communicating with the Cognitively Impaired Patient skill provides the understanding and protocol for dealing with patients who are unable to communicate in a typical manner. NEW! Assessing the Genitalia and Rectum skill includes complete information and rationales. NEW! Caring for Patients with Multi-Drug Resistant Organisms (MDRO) and C. difficili skill covers this growing challenge to patient welfare and to healthcare providers.

The fast-growing number of patients suffering from various ailments has overstretched the carrying capacity of traditional healthcare systems. This handbook addresses the increased need to tackle security issues and preserve patients’ privacy concerns in Artificial Intelligence of Medical Things (AIoMT) devices and systems. Handbook of Security and Privacy of AI-Enabled Healthcare Systems and the Internet of Medical Things provides new insights into the deployment, application, management, and benefits of AIoMT by examining real-world scenarios. The handbook takes a critical look at existing security designs and offers solutions to revamp traditional security architecture, including the new design of effi cient intrusion detection algorithms, attack prevention techniques, and both cryptographic and noncryptographic solutions. The handbook goes on to discuss the critical security and privacy issues that affect all parties in the healthcare ecosystem and provides practical AI-based solutions. This handbook offers new and valuable information that will be highly beneficial to educators, researchers, and others.

*WINNER OF THE WILLIAM HILL SPORTS BOOK OF THE YEAR* Fever Pitch is Nick Hornby's million-copy-selling, award-winnning football classic 'A spanking 7-0 away win of a football book. . . inventive, honest, funny, heroic, charming' Independent For many people watching football is mere entertainment, to some it's more like a ritual; but to others, its highs and lows provide a narrative to life itself. But, for Nick Hornby, his devotion to the game has provided one of few constants in a life where the meaningful things - like growing up, leaving home and forming relationships, both parental and romantic - have rarely been as simple or as uncomplicated as his love for Arsenal. Brimming with wit and honesty, Fever Pitch, catches perfectly what it really means to be a football fan - and in doing so, what it means to be a man. 'Hornby has put his finger on truths that have been unspoken for generations' Irish Times 'Funny, wise and true' Roddy Doyle