First multi-year cumulation covers six years: 1965-70.

A keyword listing of serial titles currently received by the National Library of Medicine.

Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.

Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online. Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing. Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.

This book focuses on current practices in scientific and technical communication, historical aspects, and characteristics and bibliographic control of various forms of scientific and technical literature. It integrates the inventory approach for scientific and technical communication.

This updated and expanded edition of the essential guide for small and one-person libraries (OPLs) covers virtually every key management topic of interest to OPLs. In addition to offering a wealth of practical tips, strategies, and case studies, author Judith Siess takes an international perspective that reflects the growing number of OPL's worldwide. The book's in-depth directory section lists important organizations, publications, vendors and suppliers, discussion lists, and Web sites.