Today's software companies can't afford to be passive with their customers. As software moves to the web and becomes more consumerized, software companies can only grow if their current customers renew and grow over time. Otherwise those customers will leave, creating a "leaky bucket" of revenue.So, what are smart, innovative companies doing before they end up with severe churn problems? Forward-thinking companies invest in Customer Education early as a way to drive customer growth and maximize lifetime value in a scalable way. Over time, this function has the potential to differentiate a company in the market.Consider this book a survival guide to investing in a Customer Education function, including: -How to drive a Customer Education strategy across your customer lifecycle-Tips for creating killer content that will actually lead to customer performance-What tools to implement as part of your technology stack-Measurement strategies for improving your content and showing ROI-And more...

Consumer Education & Economics is a comprehensive consumer education program covering three broad areas: understanding our economy, managing family and personal finances, and making well-informed purchasing decisions. The up-to-date content includes credit, identity theft, new investment options, estate planning, using financial software, consumer ethics, and choosing child and adult care services. Updated content is particularly time sensitive, with many recent developments being addressed: new consumer laws, changes in our health care system, and the rapid growth of Internet resources. Skill development in critical thinking, decision-making, and resources management is emphasized. Colorful charts and graphs summarize information in easy-to-grasp, visually interesting ways.

Consumer Education in the Human Services: A Social Policy Book focuses on the trends in consumer education and inclusion of the human services sector, aside from budgeting and purchase of goods, among the considerations in consumer education. The selection first offers information on consumers in the service society and consumer education and advocacy, including the service society, activating consumers, and models of consumer education. The text also looks at consumer education from the feminist perspective. Topics include feminist housing, transportation, and medical care. The manuscript ponders on low-income consumers and disabled consumers as enabled producers, as well as facts regarding low-income service consumers and poor consumers in the 1970s. The text also concentrates on health care, self-care and health planning, and costs of medical care. Private insurance discrimination, flaws of family-related insurance coverage, and women and the health delivery system are discussed. The book is a valuable source of information for readers interested in consumer education.

Educational Trends Exposed explains and critically reviews eighteen of the most prevalent trends sweeping schools, colleges and universities over the last decade and beyond. Amid the buzz from news outlets, websites and social media peddling ‘this works’ approaches and ‘quick fix’ solutions, this book provides educators with a practical tool to help answer important questions such as: what does this trend actually involve? Is it worth the investment of time and resources? Does it work – what does research say? Do the claimed benefits to students outweigh any downsides? In this timely book, David Armstrong and Gill Armstrong cast a critical, expert eye over these trends, referencing the latest research and offering a framework for considering educational trends, empowering readers as informed critical consumers. They argue that trends disclose deeper truths about the state and direction of contemporary public education in Australia, England and the US and provide original, thought-provoking analysis. This book demonstrates that a greater understanding of trends can teach some important lessons, including how parents, teachers and educational decisions makers can agitate and collaborate for a modernised and more socially equitable education system. Educational Trends Exposed is essential reading for pre- and in-service teachers, and all educational decision makers who are faced with a choice of which trend, if any, to follow.