The essential reference guide to writing effective business correspondence and– now revised and updated.

For Graduation Courses, Competitive Examinations & Business Executives The book has been revised in accordance with the latest syllabi of different Indian Universities and as per the latest needs. The Whole book has been throughly revised and enlarged: many vital pints have been added. Five new chapters are added to the existing textbook. The whole book is in the form of capsule model and unneccesary explanations have been removed. The special feature of this book is that it explains the principles as well as the practice of business correspondence. The book contains 300 illustrations, 280 theortical questions and 40 Boxs.This book trains a student to articulate verbal qualification which would serve in qualitative performance along new genre of employees

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible. Some of the key guidelines covered include: Write meaningful subject lines - otherwise recipients may not even open your mail. Always put the most important point in the first line - otherwise the reader may not read it. Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes! Be a little too formal than too informal - you don’t want to offend anyone. If you have two long important things to say, say them in separate emails. Give clear instructions and reasonable deadlines. If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you. Empathize with your recipient's busy workload. Never translate typical phrases literally - learn equivalent phrases. The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.

Zusammen mit allgemeinen Hinweisen zur äußerlichen Form englischer und amerikanischer Geschäftskorrespondenz, Vokabelverzeichnis und Glossar finden Lernende die wichtigsten Bereiche der beruflichen Kommunikation abgedeckt.