Cases In Marketing
Download Cases In Marketing full books in PDF, epub, and Kindle. Read online free Cases In Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads.
Author |
: Jham, Vimi |
Publisher |
: IGI Global |
Total Pages |
: 373 |
Release |
: 2013-07-31 |
ISBN-10 |
: 9781466643581 |
ISBN-13 |
: 1466643587 |
Rating |
: 4/5 (81 Downloads) |
Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author |
: Kenneth L. Bernhardt |
Publisher |
: McGraw-Hill/Irwin |
Total Pages |
: 0 |
Release |
: 1997 |
ISBN-10 |
: 0256204640 |
ISBN-13 |
: 9780256204643 |
Rating |
: 4/5 (40 Downloads) |
Synopsis Cases in Marketing Management by : Kenneth L. Bernhardt
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
Author |
: John L. Fortenberry |
Publisher |
: Jones & Bartlett Learning |
Total Pages |
: 253 |
Release |
: 2011 |
ISBN-10 |
: 9780763764487 |
ISBN-13 |
: 0763764485 |
Rating |
: 4/5 (87 Downloads) |
Synopsis Cases in Health Care Marketing by : John L. Fortenberry
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Author |
: Dilip Mutum |
Publisher |
: Springer Science & Business Media |
Total Pages |
: 159 |
Release |
: 2013-09-03 |
ISBN-10 |
: 9783642368615 |
ISBN-13 |
: 3642368611 |
Rating |
: 4/5 (15 Downloads) |
Synopsis Marketing Cases from Emerging Markets by : Dilip Mutum
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Author |
: Glen L. Urban |
Publisher |
: Prentice Hall |
Total Pages |
: 0 |
Release |
: 2004 |
ISBN-10 |
: 0131831771 |
ISBN-13 |
: 9780131831773 |
Rating |
: 4/5 (71 Downloads) |
Synopsis Digital Marketing Strategy by : Glen L. Urban
Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.
Author |
: Kenneth E. Clow |
Publisher |
: SAGE Publications |
Total Pages |
: 561 |
Release |
: 2011-03-28 |
ISBN-10 |
: 9781412996037 |
ISBN-13 |
: 1412996031 |
Rating |
: 4/5 (37 Downloads) |
Synopsis Cases in Marketing Management by : Kenneth E. Clow
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author |
: Mickey C. Smith |
Publisher |
: CRC Press |
Total Pages |
: 444 |
Release |
: 1991-10-24 |
ISBN-10 |
: 1439810915 |
ISBN-13 |
: 9781439810910 |
Rating |
: 4/5 (15 Downloads) |
Synopsis Pharmaceutical Marketing by : Mickey C. Smith
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Author |
: Debra Z. Basil |
Publisher |
: Springer |
Total Pages |
: 474 |
Release |
: 2019-05-24 |
ISBN-10 |
: 9783030130206 |
ISBN-13 |
: 3030130207 |
Rating |
: 4/5 (06 Downloads) |
Synopsis Social Marketing in Action by : Debra Z. Basil
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Author |
: Patrick E. Murphy |
Publisher |
: Taylor & Francis |
Total Pages |
: 213 |
Release |
: 2016-12-13 |
ISBN-10 |
: 9781317235651 |
ISBN-13 |
: 1317235657 |
Rating |
: 4/5 (51 Downloads) |
Synopsis Ethics in Marketing by : Patrick E. Murphy
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
Author |
: Mark A. McDonald |
Publisher |
: Jones & Bartlett Learning |
Total Pages |
: 372 |
Release |
: 1999 |
ISBN-10 |
: 0763708631 |
ISBN-13 |
: 9780763708634 |
Rating |
: 4/5 (31 Downloads) |
Synopsis Cases in Sport Marketing by : Mark A. McDonald
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.