Corporations, business groups and other business organizations are increasingly concerned about social challenges that directly impact the future of capitalism. Colombia s Fundación Social (FS) a century-old Latin American business group has from its start operated under two different but closely intertwined rationales: as a market, profit-seeking player; and as a civil society organization practicing solidarity. Social aims are at the core of FS mission, and business firms are instrumental. Remarkably, despite decades of growth as a ranking business group, FS underlying objective remained grounded in concern for the poor: To fight the structural causes of poverty.

This timely Companion analyses how corporate social responsibility (CSR) can accelerate the achievement of the UN’s Sustainable Development Goals. Global experts from a wide range of disciplines develop a flexible, diverse, and reconstructed form of CSR and illustrate how it can help build an inclusive and sustainable future.

Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics.

Now more than ever, there is a growing importance for companies to ramp up their focus on social responsibility. An effective CSR program can have a positive impact on companies, employees, and consumers. This new volume, Corporate Social Responsibility in the Global Business World: A Conceptual, Regulatory, and Illustrative Framework, covers the parameters of corporate social responsibility around the world, elucidating the concepts, evolution, cultural dimensions, key areas, and disclosure and reporting methods and how CSR is being considered and implemented across the globe. The book also offers a future outlook for CSR. The book begins with a thorough introduction to CSR, covering its meaning and definition along with the principles of CSR for effective implementation, its inherent benefits, and its challenges. It goes on to cover the status of CSR in emerging economies with the emphasis on emerging trends in corporate governance, reporting, indexing, and certification. The volume considers the evolution of CSR from voluntary to mandatory along with the underlining advantages and disadvantages while also giving comparisons of CSR in developed versus developing nations. The book looks at the regulations and legislation around the world pertaining to CSR, such as universal GRI standards and legislative framework of countries like UK, USA, India, Germany, France, Canada, China, and Indonesia that have been sketched out covering expenditures, disclosure, and reporting obligations. The authors share case studies of implemented CSR projects, initiatives, and practices, highlighting several societal and environmental issues either through stakeholder relations and collaborations with NGOs or agencies or by adhering to government regulations for CSR compliance. This book provides a valuable overview of CSR and how effective implementation can lead to a corporation’s contribution to worldwide and regional sustainability and the well-being of society and the environment.

Volume Two of Business and Society 360 focuses on research drawn from work grounded in 'corporate social responsibility' and 'corporate citizenship.'

Even though Corporate Social Responsibility (CSR) has become a widely accepted concept promoted by different stakeholders, business corporations' internal strategies, known as corporate self-regulation in most of the weak economies, respond poorly to this responsibility. Major laws relating to corporate regulation and responsibilities of these economies do not possess adequate ongoing influence to insist on corporate self-regulation to create a socially responsible corporate culture. This book describes how the laws relating to CSR could contribute to the inclusion of CSR principles at the core of the corporate self-regulation of these economies in general, without being intrusive in normal business practice. It formulates a meta-regulation approach to law, particularly by converging patterns of private ordering and state control in contemporary corporate law from the perspective of a weak economy. It proposes that this approach is suitable for alleviating regulators' limited access to information and expertise, inherent limitations of prescriptive rules, ensuring corporate commitment, and enhance the self-regulatory capacity of companies. This book describes various meta-regulation strategies for laws to link social values to economic incentives and disincentives, and to indirectly influence companies to incorporate CSR principles at the core of their self-regulation strategies. It investigates this phenomenon using Bangladesh as a case study.

Diploma Thesis from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Bremen, language: English, abstract: Corporate Social Responsibility (CSR) is defined as "achieving commercial success in ways that honour ethical values and respect people, communities, and the natural environment" and is the topic of interest for this research paper. The aim of study was to investigate CSR communication and how it is perceived with a view to identifying how CSR can be communicated more effectively to consumers. The focus in this context was on relational CSR potentials and the effect of consumer-company identification as a main driving force behind relational CSR effects. In order to achieve this aim a comprehensive literature review was conducted to conceptualise the ideas on CSR, the CSR communication challenge as well the link between CSR information and consumer-company identification. Further, primary research was undertaken in terms of a consumer survey among German students in order to gain an understanding of consumer perceptions as well as to identify critical aspects of CSR communication. Results indicate that in spite of a general tendency of scepticism towards companies, consumers do accept and expect companies to communicate on their CSR activities. It also became apparent that interest in and support of the subject clearly exceed the awareness level, which suggests an unmet receptiveness regarding CSR information. In this context, women showed significantly more support and interest in the topic corroborating the established hypothesis of respective gender differences which was established within the theoretical discussion. As a conclusion of this study female consumers have to be considered as particularly receptive towards CSR information and as a particular valuable target for CSR communication. The high level of support in general and especially am

This book comprehensively describes social responsibility and sustainable development, with contributions from scientists and representatives from industry working in the field. The papers are innovative, cross-cutting and many share practice-based experiences, some of which may be replicable elsewhere. Prepared by the Inter-University Sustainable Development Research Programme (IUSDRP) and the World Sustainable Development Research and Transfer Centre (WSD-RTC), it reiterates the current need to promote social responsibility. Social responsibility and sustainable development are two different concepts, whose integration over the years has led to significant advances in the way enterprises see and perceive their operations. It is not only about policies or steps taken to meet legal requirements, but is also about social equality and environmental accountability, also bearing in mind the links with eco-efficiency, innovation, and the health and wellbeing of workers. According to ISO 26000, social responsibility is the responsibility of an organisation for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that: a) contributes to sustainable development, including health and the welfare of society b) takes into account the expectations of stakeholders c) is in compliance with applicable law and consistent with international norms of behaviour d) is integrated throughout the organisation and practised in its relationships. But even though the relations between social responsibility and sustainability are strong, it is still necessary to encourage organisations to adhere to, or at least follow the principles of sustainable development in their operations, giving something back to the community. As such, there is a need for a better understanding of how social responsibility is related to sustainable development, and of the identification of processes, methods and tools that may help the integration of these two important elements. There is also a real need to showcase successful examples of how to structure behaviour and institutional practice in line with the sustainability challenges we face today. Chapter [Reviewing the Stakeholder Value Creation Literature: Towards a Sustainability Approach] is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

This volume presents corporate social responsibility (CSR) as a series of economic and political strategies that are currently shifting the focus of international human rights activism and signalling the rise of new forms of global governance. In as much as the work demonstrates the limitations of CSR and offers a critical perspective on corporate techniques of market domination, it also posits a future for CSR within the human rights movement.