The rapid expansion of the cable television industry during the past 25 years has stimulated an almost equally rapid incxease in the volume of cable television literature being produced each year. Moreover, the rate of gxowth of the number of publications is increasing: of about 7000 articles, studies, and. reports on cable TV published between 1950 and 1977, more than 5000 appeared in print after 1965. Needless to say, the quality and subject areas of all this material vary widely, as do the range of txeat ment and. degree of detail that characterize different publications. Because the array of infoxmation and sources available is so vast, and. because the usefulness of the published material is not uniformly high, this bibliography, while truly comprehensive in the range of topics covered, aims at judiCious selection rather than completeness. I have attempted to provide the reader with all the best material ever published on any topic related to one of the most active areas of broadcasting, cable television. The first section of the bibliography lists general reference materials such as cable television periodicals (including publish ers' names and addresses) and. cable television indexes to periodi cals and legal digests. The main body of the bibliography contains annotated citations arranged by topic under the following seven categories: general in formation and history, cable television regulation and policy, cable technology and channel capaCity, cable television finance and economics, uses of cable television, cable television and education, and community control and franchises.

A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.

This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.

This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.

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