Broadcast Advertising
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Author |
: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications |
Publisher |
: |
Total Pages |
: 514 |
Release |
: 1976 |
ISBN-10 |
: LOC:00183870993 |
ISBN-13 |
: |
Rating |
: 4/5 (93 Downloads) |
Synopsis Broadcast Advertising and Children by : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications
Author |
: Emma Dorothea Schutrumpf |
Publisher |
: |
Total Pages |
: 22 |
Release |
: 1932 |
ISBN-10 |
: UIUC:30112101931399 |
ISBN-13 |
: |
Rating |
: 4/5 (99 Downloads) |
Synopsis Broadcast Advertising in Asia, Africa, Australia, and Oceania ... by : Emma Dorothea Schutrumpf
Author |
: Emma Dorothea Schutrumpf |
Publisher |
: |
Total Pages |
: 32 |
Release |
: 1931 |
ISBN-10 |
: UIUC:30112104075624 |
ISBN-13 |
: |
Rating |
: 4/5 (24 Downloads) |
Synopsis Broadcast Advertising in Latin America by : Emma Dorothea Schutrumpf
Author |
: United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power |
Publisher |
: |
Total Pages |
: 210 |
Release |
: 1971 |
ISBN-10 |
: LOC:00183870816 |
ISBN-13 |
: |
Rating |
: 4/5 (16 Downloads) |
Synopsis Expenditure of Public Funds for Broadcast Advertising by : United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and Power
Author |
: United States. Congress. House. Interstate and Foreign Commerce |
Publisher |
: |
Total Pages |
: 204 |
Release |
: 1971 |
ISBN-10 |
: STANFORD:36105045431769 |
ISBN-13 |
: |
Rating |
: 4/5 (69 Downloads) |
Synopsis Expenditure of Public Funds for Broadcast Advertising, Hearings Before the Subcommittee on Communications and Power ... 92-1, on H. Con. Res. 15, April 21, 22, 1971 by : United States. Congress. House. Interstate and Foreign Commerce
Author |
: |
Publisher |
: |
Total Pages |
: 686 |
Release |
: 1974 |
ISBN-10 |
: UOM:39015028785700 |
ISBN-13 |
: |
Rating |
: 4/5 (00 Downloads) |
Synopsis Broadcasting, Combined with Broadcast Advertising by :
Author |
: |
Publisher |
: |
Total Pages |
: 2102 |
Release |
: 1945 |
ISBN-10 |
: STANFORD:36105007045508 |
ISBN-13 |
: |
Rating |
: 4/5 (08 Downloads) |
Synopsis Broadcasting, Broadcast Advertising by :
Author |
: Susan Tyler Eastman |
Publisher |
: Taylor & Francis |
Total Pages |
: 352 |
Release |
: 2012-11-12 |
ISBN-10 |
: 9781136024818 |
ISBN-13 |
: 1136024816 |
Rating |
: 4/5 (18 Downloads) |
Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Author |
: United States. Congress. House. Committee on Interstate and Foreign Commerce |
Publisher |
: |
Total Pages |
: 396 |
Release |
: 1963 |
ISBN-10 |
: UIUC:30112105153206 |
ISBN-13 |
: |
Rating |
: 4/5 (06 Downloads) |
Synopsis Broadcast Advertisements by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Considers proposals to prohibit FCC from regulating length and periodicity of broadcast advertisements.
Author |
: United States. Congress. House. Interstate and Foreign Commerce |
Publisher |
: |
Total Pages |
: 398 |
Release |
: 1963 |
ISBN-10 |
: STANFORD:36105045423261 |
ISBN-13 |
: |
Rating |
: 4/5 (61 Downloads) |
Synopsis Broadcast Advertisements. Hearings ... 88-1 ... November 6, 7, 8, 1963 by : United States. Congress. House. Interstate and Foreign Commerce