Becoming someone is a learning process; and what we learn is the new values around which, if we succeed, our lives will come to turn. Agents transform themselves in the process of, for example, becoming parents, embarking on careers, or acquiring a passion for music or politics. How can such activity be rational, if the reason for engaging in the relevant pursuit is only available to the person one will become? How is it psychologically possible to feel the attraction of a form of concern that is not yet one's own? How can the work done to arrive at the finish line be ascribed to one who doesn't (really) know what one is doing, or why one is doing it? In Aspiration, Agnes Callard asserts that these questions belong to the theory of aspiration. Aspirants are motivated by proleptic reasons, acknowledged defective versions of the reasons they expect to eventually grasp. The psychology of such a transformation is marked by intrinsic conflict between their old point of view on value and the one they are trying to acquire. They cannot adjudicate this conflict by deliberating or choosing or deciding-rather, they resolve it by working to see the world in a new way. This work has a teleological structure: by modeling oneself on the person he or she is trying to be, the aspirant brings that person into being. Because it is open to us to engage in an activity of self-creation, we are responsible for having become the kinds of people we are.

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy. In the traditional economy, consumers signaled their status through collecting commodities, Instagram followers, airline miles, and busy back-to-back schedules. By contrast, in the aspirational economy, consumers increasingly convey status through collecting knowledge, taste, micro-communities, and influence. This new capital changes the way businesses and entire markets operate, and yet the modern aspirational economy is still an under-explored area in business and culture. The Business of Aspiration changes that. In this book, marketers will find examples, analyses and tools on how brands can successfully grow in the modern aspirational economy. The Business of Aspiration answers questions like, "what is good for my brand long-term?", "how is this business decision going to impact our culture?" or "what are the main objectives of our growth?" Marketers will learn to shift their brand narrative and competitive strategy, to create and distribute new brand symbols, and to ensure that their brand’s products and services create both monetary and social value.

College Aspirations and Access in Working Class Rural Communities: The Mixed Signals, Challenges, and New Language First-Generation Students Encounter explores how a working class, rural environment influences rural students’ opportunities to pursue higher education and engage in the college choice process. Based on a case study with accounts from rural high school students and counselors, this book examines how these communities perceive higher education and what challenges arise for both rural students and counselors. The book addresses how college knowledge and university jargon illustrate the gap between rural cultural capital and higher education cultural capital. Insights about approaches to reduce barriers created by college knowledge and university jargon are shared and strategies for offering rural students pathways to learn academic language and navigate higher education are presented for both secondary and higher education institutions.

International Perspectives on Theorizing Aspirations offers new insights and guidance for those looking to use Bourdieu's tools in an educational context, with a focus on how the tools can be applied to issues of aspiration. Written by contributors from the UK, USA, Australia, Nigeria, Jamaica and Spain, the book explores how Bourdieu's tools have been applied in recent cutting-edge educational research on a range of topics, including widening participation, migration, ethnicity, and class. The contributors consider how aspirations are theorized in sociology, as well as exploring the structure/agency debates, before recapitulating Bourdieu's tools and their applicability in educational contexts. A key question running through the chapters is: how does social theory shape research? Including recommended readings, this is essential reading for anyone looking to use Bourdieu in their research and for those studying aspiration in an educational research setting.

Highlights and explores key challenges for society in the light of new findings on the nature of aspirations and personal development.

Study of the students of 9th standard in government and private schools in the Union Territory of Delhi.

Citizens’ aspirations for the future are politically important; they are linked to welfare and whether citizens engage in forward-looking political and economic behavior. How do natural disasters affect aspirations, and can governments’ social protection policies successfully mitigate any damaging effects? If natural disasters threaten aspirations, there is strong policy interest in understanding these threats and what government can do to protect aspirations. This article uses Pakistan’s 2010 floods to identify the effects of a natural disaster on citizens’ aspirations. Aspirations were significantly reduced—especially among the poorest and most vulnerable. However, by exploiting exogenous variation in access to targeted government social protection, the authors show that social protection following natural disasters can significantly reduce their negative aspirational effects. This offers a new understanding of government social protection. It not only raises social welfare in the short term by restoring livelihoods and replacing damaged assets; it also has an enduring effect by raising citizens’ aspirations for the future. The authors show not only that the aspirations of citizens matter for citizens’ behaviors, but also that government policies can effectively protect and increase those aspirations. This implies that the value and efficacy of government disaster relief programs are underestimated when aspirations are not taken into account.

In places with few casual or salaried employment opportunities, investments in farm or non-farm assets may offer the main pathway to increased incomes locally, whereas others may seek alternative investment options elsewhere—as migrants. What factors, then, explain these investment choices? One theory suggests that aspirations that are ahead, but not too far ahead, of current levels provide the best incentive for promoting investment. If this theory holds, then estimates of the relationship between the aspirations gap and investment choices should take the form of a non-monotonic inverted U-shape. We test for such a relationship between the income aspirations gap and investments in migration, farm assets, and non-farm assets using data from a household survey in rural Tajikistan. We find evidence of an inverted U-shaped relationship between the income aspirations gap and measures of migration, with the strongest relationship found with international migration. Strikingly, we do not observe any association between the income aspirations gap and measures of investment in farm or non-farm assets. Exploring heterogeneity, we find that these results can vary by household poverty status and by the respondent’s gender. Investigating a possible mechanism, we find that the relationship between the income aspirations gap and migration seems to be driven by remittances, which outweigh migration costs and increase household income.

Comparing first-person ethnographic accounts of young people living, working, and creating relationships in cities across Asia, this volume explores their contemporary lives, pressures, ideals, and aspirations. Delving into topical issues such as education, social inequality, family pressures, changing values, precarious employment, and political discontent, the book explores how young people are pushing boundaries and imagining their future. In this way, they explore and create the identities of their local and global surroundings.

Uncertainty about the future of the government and strong anti-political sentiment dominated Italian politics in 2007. Following a government crisis in February, rooted in the question of Italy’s role in Afghanistan, Prime Minister Romano Prodi was able to re-establish his coalition, but in the spring it suffered a clear setback in local elections amidst a climate of growing unpopularity. Initial chapters in this volume analyse these events as well as some important initiatives aimed, in different ways, at containing public disaffection towards the political class: the establishment of the Democratic Party, the electoral referendum campaign, and Silvio Berlusconi’s announcement of the birth of a new, center-right political party. As demonstrated in following chapters, the government did still manage to achieve a degree of success during the year in combating tax evasion and reducing the budget deficit as a result of increased tax revenue and more effective control of public expenditure. A number of redistributive goals were achieved in this way, as the volume’s examination of government social policy makes clear. Final chapters complete the picture of the state of Italian society in a year characterized by a fragile government facing a number challenging issues subject to veto: the liberalization program and the uncompleted introduction of fiscal federalism, the ever-challenging management of the national health system, the role of the Bank of Italy, the relationship with the Catholic Church and the legislation on de facto couples, crime and security.