While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.

Take Control of Your Destiny! From the good luck provided by shamrocks, rabbits’s feet, and horseshoes to the misfortune caused by broken mirrors, black cats, and umbrellas opened indoors, our lives are filled with signs and superstitions that guide our destiny and influence our fate. Fortunately, Field Guide to Luck can help you recognize dozens of influential charms, dates, sayings, and symbols wherever you encounter them. Learn what objects are on your side, which practices are best avoided, and where these curious beliefs come from. This indispensable guide reveals their fascinating origins and offers tips for putting them into practice. With Lady Luck on your side and a lucky penny in your pocket, you’re sure to lead a charmed life!

Is nothing everything? As strange as that question looks at first sight, it will definitely make sense after reading NOTHING MATTERS. Provocative and accessible, free of jargon, NOTHING MATTERS shows that there is more to nothing than meets the eye. History, the arts, philosophy, politics, religion, cosmology - all are touched by nothing. Who, for example, could have believed that nothing held back progress for 600 years, all because of mistaken translation, or that nothing is a way to tackle (and answer) the perennial question 'what is art?

This oracle is based on the ancient Kabbalistic map of creation that dates back at least a thousand years in the Jewish mystery tradition. The Tree of Life is a sacred symbol in many cultures of the world, but here it is used as a path to knowledge linking the twenty-two letters of the Hebrew alphabet with the twenty-two paths of the Tree of Life and the astrological houses. Each resulting word forms a rich and powerful wheel symbol that reflects a segment of the tree, depicted on a card in the oracle deck. Follow the reading sheet to lay the cards in the zigzag line of creation, and consult the guidebook to receive guidance on any life issue. Both the oracle and the tree are highly structured, and from this framework of harmony comes wisdom that you will value forever.

An innovative, spiritual workbook that integrates the Tarot and the Kabbalistic tradition of Counting the Omer • Explores the origins and meaning of the 49-day Kabbalistic meditative practice of Counting the Omer and how it can lead to spiritual revelation, personal insight, and connection with the Divine • Reveals the correspondence of the Tarot’s minor arcana with the Sephirot of the Tree of Life and explains how both relate to the Omer meditation • Provides a daily practice workbook that explores the related Sephirot and Tarot cards for each day, examines their Kabbalistic and spiritual meanings, and provides questions for daily reflection and meditation guidance The 49-day mystical practice known as Counting the Omer is an ancient Jewish ritual observed between the holidays of Passover and Shavuot (also known as Pentecost). As practiced by Kabbalists, it is designed to cleanse and purify the soul in preparation for spiritual revelation and a personal connection with God. The ritual creates a spiritual inner journey that follows the path of the ancient Israelites from the moment of their physical freedom from slavery in Egypt to the establishment of their spiritual freedom forty-nine days later when they arrived at Mt. Sinai. Adeptly integrating this mystical practice with the transformative symbolism of the Tarot, Mark Horn uses the ritual of Counting the Omer as a template for a guided meditative practice that gives readers insight into their personal life journey and help in overcoming the issues that hinder their growth and spiritual awakening. Examining the correspondence of the Tarot’s minor arcana with the Sephirot of the Kabbalistic Tree of Life, he shows how using the cards in connection with Counting the Omer can unlock the gates to a deep experience of the sacred. In the detailed daily practice workbook section, Horn provides day-by-day descriptions of the 49-day meditative practice of Counting the Omer. He divides the journey into seven week-long segments, which in turn are broken down into seven daily practices. For each day, he explains the related Sephirot and Tarot cards and their Kabbalistic and spiritual meanings, providing the reader with questions for daily reflection, guidance for meditation, and insight from traditional Jewish texts as well as teachings from Christian, Buddhist, Hindu, and Muslim traditions. Unveiling the relationship between Tarot and the Kabbalah, Horn shows readers how uniting these two practices can open them to a deeper experience of the Divine.

Take Control of Your Destiny! From the good luck provided by shamrocks, rabbits’s feet, and horseshoes to the misfortune caused by broken mirrors, black cats, and umbrellas opened indoors, our lives are filled with signs and superstitions that guide our destiny and influence our fate. Fortunately, Field Guide to Luck can help you recognize dozens of influential charms, dates, sayings, and symbols wherever you encounter them. Learn what objects are on your side, which practices are best avoided, and where these curious beliefs come from. This indispensable guide reveals their fascinating origins and offers tips for putting them into practice. With Lady Luck on your side and a lucky penny in your pocket, you’re sure to lead a charmed life!

An introduction to the ancient kabbalistic origins and meanings of the tarot • Reveals the intimate relationship of the tarot to the esoteric teachings of the Torah and the Kabbalah • Provides kabbalistic interpretations for all 78 traditional tarot cards • Includes a detailed kabbalistic reading and interpretation of the Tree of Life spread When the Greeks invaded Israel and forbade study of the Torah, the Jewish people began a secret method of Toranic study that appeared to be merely a simple way to fill time: playing cards. These first tarot decks enabled study of the Torah without detection. Once the Maccabees expelled the Greeks from Israel and Israel once again became a Jewish kingdom, tarot cards dropped from sight. Fifteen hundred years later, in response to Jewish disputations with Catholic theologians, political and religious persecutions, and ultimately the Inquisition, the cards resurfaced as a secret learning tool of the Torah. In Kabbalistic Tarot, Dovid Krafchow details how the true meaning of the tarot is locked within the Kabbalah. He shows the correspondence between the 22 Major Arcana cards and the 22 letters of the Hebrew alphabet and how the four suits correspond to the four kabbalistic worlds of Briah, Yitzerah, Asiyah, and Atzilut. He describes the kabbalistic meanings of each of the 78 cards and their relations to the Torah and provides insight into the Tree of Life spread through several kabbalistic readings.

The most ancient sciences in the world are Alchemy and Kabbalah, which constitute the practical, spiritual knowledge hidden in the depths of every great religion and mystical tradition. Modern scientists are only recently discovering what these ancient teachings have always known: that we are a part of a multidimensional universe, and that our consciousness, our awareness, can expand to perceive matter and energy that are invisible to the flesh. Just as physics and chemistry illuminate our understanding of the physical world, Alchemy and Kabbalah constitute a scientific method to awaken the consciousness and fully develop the human being, opening the doors to vast worlds that are hidden from the physical senses. This awakening or alchemical birth requires a precise scientific method, for everything that exists depends upon causes and conditions. Hidden in centuries of mystical texts and obscure drawings are the specific instructions that lead towards the opening of their inner senses and the entrance into a higher life. The Philosopher's Stone, the secret of transmuting lead into gold, and many other sacred mysteries long restricted to initiates who had proven their trustworthiness were publicly revealed for the first time by the author Samael Aun Weor. These mystical sciences are hidden in the twenty-two primary Tarot cards, whose origins and precise meanings have never before now been publicly revealed. Now, see for yourself how these ancient traditions are all truly one science. Discover the keys to unlock the mysteries hidden in scriptures, mystical texts, and enigmatic images, and most importantly the mysteries hidden within us.

Light up your life! Throughout the ages, the Kabbalah has influenced some of the world’s most impressive movers and shakers. Now every woman who wants to expand her knowledge and venture into new mystical experiences can access this ancient source of wisdom. Written by the author of AstroBabe and KarmaBabe, this tantalizing book unlocks the treasures of the Kabbalah to help you navigate the universe—and answer the most important questions about human existence. Once shrouded in secrecy and passed down through men alone, this ancient mystical tradition has helped thousands of people make their dreams come true. Whether you’re merely curious or truly serious, this fascinating peek into this mystical Jewish tradition will change and illuminate your life.