Perspective, How worldview frames the foundation for building any brand.

Leadership Principles from a Renowned Agent of Change Cultures and organizations do not change without strong leadership. While many leadership books focus on management or administration, the central focus of The Conviction to Lead is on changing minds. Dr. Mohler was the driving force behind the transformation of Southern Seminary from a liberal institution of waning influence to a thriving evangelical seminary at the heart of the Southern Baptist Convention. Since then he has been one of the most prominent voices in evangelicalism, fighting for Christian principles and challenging secular culture. Using his own experiences and examples from history, Dr. Mohler demonstrates that real leadership is a transferring of conviction to others, affecting their actions, motivations, intuition, and commitment. This practical guide walks the reader through what a leader needs to know, do, and be in order to affect change.

Whether the issue of the day on Twitter, Facebook, or cable news is our sexuality, political divides, or the perceived conflict between faith and science, today’s media pushes each one of us into a frustrating clash between two opposing sides. Polarizing, us-against-them discussions divide us and distract us from thinking clearly and communicating lovingly with others. Scott Sauls, like many of us, is weary of the bickering and is seeking a way of truth and beauty through the conflicts. Jesus Outside the Lines presents Jesus as this way. Scott shows us how the words and actions of Jesus reveal a response that does not perpetuate the destructive fray. Jesus offers us a way forward—away from harshness, caricatures, and stereotypes. In Jesus Outside the Lines, you will experience a fresh perspective of Jesus, who will not (and should not) fit into the sides.

The concept of "ministry teams" is rapidly taking hold in churches, but just what are they and how do they work? Transform Your Church with Ministry Teams outlines what effective ministry teams look like, describes what they can offer local congregations, and gives concrete step-by-step suggestions for making them happen. The power of ministry teams lies in their unique capacity to generate genuine Christian fellowship, nurture disciples, develop leaders, and mobilize people for ministry. While traditional church leadership organizations concentrate almost exclusively on task, policy, and program, ministry teams are designed to enhance faith development and, thus, ministry effectiveness. E. Stanley Ott explores three main areas of ministry-team development. First, he explains the philosophy behind ministry teams and discusses the issues involved in shifting from committee-based to team-based ministry. Second, he tells how to begin ministry teams, including how to identify team leaders and members and how to determine their roles. Third, he looks at the details of ministry-team life, including ways to build team fellowship, foster discipleship and communication within teams, and accomplish specific ministry tasks. Filled with wise, time-tested advice, including four how-to appendixes, this book will help pastors and lay leaders transform the life of their church or Christian organization.

Missiologist and church planter JR Woodward offers a blueprint for the missional church--not small adjustments around the periphery of the infrastructure but a radical revisioning of how a church ought to look that entails changing how we think about leadership and what we expect out of discipleship.

The demand for quality leaders constantly outstrips the supply. If you’re a pastor, team leader, staff member, or board member, you’re always challenged with a leadership shortage. But what can you do about it?More than you’ve ever imagined. The Leadership Baton equips you with a solution that’s time-proven and right at hand: church-based leadership development. More and more churches are adopting it, and no wonder—the principles that made the early church such a spiritual powerhouse are just as effective today. Leadership was never a matter of institutional learning or professional expertise. Rather, starting with Jesus and his apostles, it involved seasoned leaders passing the baton to ordinary people right within the local body of believers. That same approach can help ensure your own church is never at a loss for dependable men and women to enter the leadership race with wisdom, vision and passion.Drawing on the field-tested expertise of the Center for Church Based Training, The Leadership Baton will help you get the leaders you need up and running, developing leadership qualities they can in turn hand off to other up-and-coming leaders. Part 1 casts a vision for church-based leadership training—not merely a program, but a leadership development culture based on biblical and historical foundations. Part 2 presents a whole-life approach to leadership development that is wisdom-based (through courses), relationship-based (through the church community), and personal (through mentoring). Part 3 describes a comprehensive plan for leadership development, then breaks it down to target the needs of governing boards, emerging leaders, pastoral staffs, and interns. With discussion questions at the end of each chapter, this book concludes with two appendices, including a self-inventory for church leaders to help them assess their personal strengths and weak areas that need development. Put the principles in The Leadership Baton to work with patience, and in time your church will never lack the right people at the right time to help it fulfill its kingdom mission.

Church growth models have often been long on promises and short on disciple-making. We continue to watch consistent church attendance shrink, and our desire to reach the lost is infected with a need for self-validation by growing our numbers at any cost. If we believe that God wants his church to grow, where do we go from here? What is the future of the church? Drawing from his 20 years and 15,000 hours of consulting, author Will Mancini shares with pastors and ministry leaders the single most important insight he has learned about church growth. With plenty of salient stories and based solidly on the disciple-making methods found in Scripture, Future Church exposes the church's greatest challenge today, and offers 7 transforming laws of real church growth so that we can faithfully and joyfully fulfill Jesus's Great Commission.

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Leadership Principles for Lasting Success Leadership makes great companies, but few of us truly understand how to turn ourselves and others into great leaders. One company—the Jesuits—pioneered a unique formula for molding leaders and in the process built one of history’s most successful companies.In this groundbreaking book, Chris Lowney reveals the leadership principles that have guided the Jesuits for more than 450 years: self-awareness, ingenuity, love, and heroism. Lowney shows how these same principles can make each of us a dynamic leader in the twenty-first century.