Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.

Vol. for 1867 includes Illustrated catalogue of the Paris Universal Exhibition.

This book examines the processes, practices and principles of defence planning in small and middle powers. Small and middle powers are recalibrating their force postures in this age of disruption. They are adapting their defence planning and military innovation processes to protect the security of their nations. The purpose of this book is to explore defence planning and military innovation in 11 contemporary case studies of small and middle powers in North America, Europe, the Middle East, Asia and Oceania. Employing a structured focused comparison framework, it traces patterns in the choices of small and middle powers across the following themes: (1) alliances, dependencies and national ambitions; (2) approaches, processes, methods and techniques; and (3) military innovation strategies and outcomes. Breaking new theoretical ground, it offers a three-pronged typology distinguishing between the strategic defence planner, the transactional defence planners and the complacent defence planner. The book offers a rich array of insights into cases that fall across different geographies, strategic cultures and governance systems. These insights can help guide discussions on how to structure decision-making structures, arrive at ambition levels, formulate priorities, select partners and design defence planning and military innovation processes. This book will be of much interest to students of defence studies, security studies, public policy and international relations, as well as to professionals in defence planning.

From a Norwegian perspective, and by focusing on the Special Operations Forces component within the Norwegian Armed Forces, this book provides a scholar-practitioner’s perspective on how to increase the strategic utility of different types of military efforts in an SSA context. The overarching project encompasses a wide range of elements for understanding the contemporary security environment and, in particular, how the military component fits into the strategic picture within an international context for small states. It shows that small states must be aware of the different limitations for existing strategic options for the various actors involved. It also outlines the strategic utility of potential niche capabilities, and how elements within the Norwegian Armed Forces can take on a strategic, enabling role for Norway, bilateral partners, and even coalitions in future conflicts. Small State Irregular Warfare in the Twenty-First Century serves as both a guide and a handbook on how small states might utilize SSA as an instrument of national power to meet national strategic objectives.