Architectural Digest at 100

Architectural Digest at 100
Author :
Publisher : Abrams
Total Pages : 468
Release :
ISBN-10 : 9781683356479
ISBN-13 : 1683356470
Rating : 4/5 (79 Downloads)

Synopsis Architectural Digest at 100 by : Architectural Digest

A 100-year visual history of the magazine, showcasing the work of top interior designers and architects, and the personal spaces of numerous celebrities. Architectural Digest at 100 celebrates the best from the pages of the international design authority. The editors have delved into the archives and culled years of rich material covering a range of subjects. Ranging freely between present and past, the book features the personal spaces of dozens of private celebrities like Barack and Michelle Obama, David Bowie, Truman Capote, David Hockney, Michael Kors, and Diana Vreeland, and includes the work of top designers and architects like Frank Gehry, David Hicks, India Mahdavi, Peter Marino, John Fowler, Renzo Mongiardino, Oscar Niemeyer, Axel Vervoordt, Frank Lloyd Wright, and Elsie de Wolfe. Also included are stunning images from the magazine’s history by photographers such as Bill Cunningham, Horst P. Horst, Simon Upton, Francois Dischinger, Francois Halard, Julius Shulman, and Oberto Gili. “The book is really a survey of how Americans have lived—and how American life has changed—over the past 100 years.” ?Los Angeles Times “A Must-Have Book!” ?Interior Design Magazines “Written in the elevated quality that only the editors of Architectural Digest can master so well, AD at 100: A Century of Style is the world’s newest guide to the best and brightest designs to inspire your next big home project.” ?The Editorialist

Self-Publishing Made Simple

Self-Publishing Made Simple
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 1737557010
ISBN-13 : 9781737557012
Rating : 4/5 (10 Downloads)

Synopsis Self-Publishing Made Simple by : April Cox

Absolut Book

Absolut Book
Author :
Publisher : Journey Editions (VT)
Total Pages : 294
Release :
ISBN-10 : PSU:000026802367
ISBN-13 :
Rating : 4/5 (67 Downloads)

Synopsis Absolut Book by : Richard W. Lewis

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

45 Years of 2000 AD - Anniversary Art Book

45 Years of 2000 AD - Anniversary Art Book
Author :
Publisher : 2000 AD
Total Pages : 96
Release :
ISBN-10 : 1786185717
ISBN-13 : 9781786185716
Rating : 4/5 (17 Downloads)

Synopsis 45 Years of 2000 AD - Anniversary Art Book by : Kevin O'Neill

45 of the hottest artists working in comics and illustration today bring their own interpretations to 45 2000 AD characters in this oversized art book celebrating the 45th Anniversary of the Galaxy's Greatest Comic. 45 YEARS OF 2000 AD To celebrate forty-five years of bringing Thrill-Power to earthlets, Tharg the Mighty has tasked forty-five of Earth's most popular comic and illustration artists to interpret the characters featured in the pages of the Galaxy's Greatest Comic, 2000 AD. Featuring all new work by Jamie Smart (Bunny vs Monkey), Hannah Templer (GLOW, TMNT), Michael Allred (Madman, Silver Surfer), Kevin O'Neill (League of Extraordinary Gentlemen), Sean Phillips (Reckless, The Fade Out), Colleen Doran (Sandman, A Distant Soil).

Big Book of Real Estate Ads

Big Book of Real Estate Ads
Author :
Publisher : Dearborn Real Estate
Total Pages : 360
Release :
ISBN-10 : 0793176654
ISBN-13 : 9780793176656
Rating : 4/5 (54 Downloads)

Synopsis Big Book of Real Estate Ads by : William h. Pivar

This exclusive travel guide guides the visitor through the most incredible activities to be found in Shanghai: savour the food of world-class chefs in Asia's most romantic two-seater salon; eat at the best holes-in-the-walls and discover local street food haunts; find the best tailors and quality cashmere, satins and brocades by the yard; expert ......

Black Ops Advertising

Black Ops Advertising
Author :
Publisher : OR Books
Total Pages : 248
Release :
ISBN-10 : 9781682190432
ISBN-13 : 1682190439
Rating : 4/5 (32 Downloads)

Synopsis Black Ops Advertising by : Mara Einstein

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Local/Global Shakespeare and Advertising

Local/Global Shakespeare and Advertising
Author :
Publisher : Taylor & Francis
Total Pages : 248
Release :
ISBN-10 : 9781040040942
ISBN-13 : 1040040942
Rating : 4/5 (42 Downloads)

Synopsis Local/Global Shakespeare and Advertising by : Márta Minier

Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.

The Language of Pictures in Print Media Advertising

The Language of Pictures in Print Media Advertising
Author :
Publisher : diplom.de
Total Pages : 98
Release :
ISBN-10 : 9783832451998
ISBN-13 : 3832451994
Rating : 4/5 (98 Downloads)

Synopsis The Language of Pictures in Print Media Advertising by : Wilfried Pichler

Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]

Frenemies

Frenemies
Author :
Publisher : Penguin
Total Pages : 386
Release :
ISBN-10 : 9780735220881
ISBN-13 : 0735220883
Rating : 4/5 (81 Downloads)

Synopsis Frenemies by : Ken Auletta

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.